March 29, 2024

10 Instagram Trends You Need to Follow in 2021 and Beyond

Instagram

Instagram

Instagram is growing with various updates in recent times. The shopping feature and the Instagram reels (similar to TikTok) provides everything a brand wants to expand its marketing strategy. Even with a vast opportunity, brands struggle to come up with content that the audience really wants.

Also, influencers on Instagram remarkably adapted to the new updates along with the brands; thus, influencer marketing strategies are well structured. The release of Instagram stories and Instagram reels proved how the video contents are more important for every brand.

A significant task for every brand is to keep the fans hooked to the respective brand page. Here, we can guide you with every point on Instagram trends for the future.

Influencer Marketing

Brands that work with influencer marketing strategies must depend on influencer marketing tools and influencer marketing networks. Instagram remains the most important network for the marketing strategy. 

Ensure the selection of your influencers is proper and relates to your industry and target audience. Research the recent trends on the platform before implementing your campaign on Instagram. Many online tools help you to choose the right influencers for your campaigns on the platform.

Be Active with Your Instagram Stories

instagram stories
Instagram stories

You don’t want to upload frequently if you need to appear or stay active on the platform. Instagram analytics depends on the sum of content you upload, but you do not need to bring that with Instagram stories. Keep checking the insights of your Instagram stories to develop your content strategy. You could try various contents with Instagram stories because it provides immense creativity and flexibility.

Brands could make story polls or bring up a question for your audiences to participate. Your story content makes you more visible on the network, even if you don’t want to upload it on your main feed. It’s perfect for analyzing audience insights on Instagram to frame your story content effectively.

Carousel Posts

Many brands upload carousel posts regularly, but now carousel texts gain more attention. Please bring it with an educational or informational piece, or upload your upcoming product; carousel texts would work well in the coming years.

Providing texts on the post is superior to writing extended captions. Ensure the font size and format while uploading carousels with the texts on them. Also, don’t forget to make your texts more clear and readable. Avoid idioms and keep the sentences very short.

Instagram Reels

instagram reels
Instagram reels

Instagram story feature becomes a tremendous hit with the platform audience when it’s introduced. The exact thing happened with Instagram reels too. As everyone knows, Instagram reels are more famous with the audience, and the feature will rock in the upcoming years. Nowadays, brands and businesses on the platform focus more on their reel’s performance because Instagram reels help you to build your target audience.

Also, reels are more critical for influencer marketing on the platform. These short-term video contents could either break or make the connection with your audience. Keep your Instagram reels creative and entertaining to obtain vast likes for your Instagram reels and gain massive reach. Use the Instagram story sticker options to their extent; thus, it helps your brand to attain a significant audience in your industry. 

Shopping Feature

The usage of the platform increases as it also acquires the shopping feature. Already the primary audience is engrossed due to Instagram reels, and with a fantastic shopping feature, users have another great reason to stay on Instagram. 

In simple words, brands now have a massive opportunity to build their sales via the network. Brands get more benefits because many influencers merged with Instagram’s shopping feature. Every brand should ensure that their Instagram profile acquires the shopping feature. 

Hub for Sales Activities

Apart from brand identity and visibility, nowadays, Instagram would primarily be used to connect with consumers. Brands that already acquire a massive audience base on Instagram can utilize the network for building their post and pre-sales activities. Brands should be more responsive (reply to every comment or DMs) and assist the network. These points help in developing the brand credibility as well.

Accept the Music

Instagram story content with sound works better than story content without music. Every brand should keep this point in mind before uploading Instagram story content. Including sound or music in your Instagram story would magnify the feel of your story content. 

Also, make sure that the sound or music you have chosen blends with your story content on the platform. 

Explore Page on Instagram

Explore page on Instagram
Explore page on Instagram

Social media users always seek new and fresh content. The Explore Page on Instagram showcases the new content to the audience than the feed section. Every brand should take risks to appear their content on the Explore Page because it helps grow your brand’s visibility.

Instagram’s Explore Page works on the term “relevance.” For example, if you like food posts regularly, then the algorithm of Explore Page brings you more food content. Also, it means that brands could get showcased to a massive audience if they are featured on Instagram’s Explore Page.

This spot brings a lot because the Explore Page contains feeds, shopping posts, videos, and feeds, everything in one area.

Social Listening

Many brands on the platform depend on the engagement rate to examine your content performance on Instagram. But in the years, social listening would become significantly crucial for Instagram brand marketing. The feature brings you to hear various conversations around your brand. It means you would understand what your target audiences are talking about. The managers of every brand can take this as an undue advantage and create content based on the conversation. 

Creating content according to your audience conversation boosts your engagement rate as well. The competition seems to increase in a high range on the platform in the upcoming years, and social listening is a primary way to break down your industry competitors.

Go Live on Instagram

Instagram Go Live
Instagram Go Live

Many businesses connected with their target audience via Instagram live features during this pandemic, and this sets to increase in upcoming days. From showcasing the manufacturing process to product launching events, everything is going live on the platform effectively. It’s mainly because most brands want to get a vast target audience, and go live feature helps more with that. 

Instagram’s live feature increases the engagement rate as well. From micro-influencers to huge businesses, everyone needs to utilize this feature if they need their target audience to engage instantly. 

Instagram provides nearly an hour to go live. Also, it has various filters like hats, stars, color effects, etc., for entertaining live streams. According to the experts, it is suggested to go live on the platform from 7 pm to 9 pm or sharp at noon on weekdays. Like Facebook, most people use social media during their lunchtime. Mostly, you can prefer to go live in the evenings as many people chills through scrolling the feeds after their work.

Ending Up

Along with the trends listed, various Instagram ideas would have to be considered for content presentation. Though Instagram is a visual platform, every brand would have to analyze its content showcased on the network. The visualization of your brand feed also matters when it comes to Instagram trends. Brands that are eagerly boosting sales must focus on compelling shoppable posts. Appealing images and an attractive theme enhance your brand feed’s look.

Generally, every brand needs to appear more exclusive on Instagram, but the upcoming days are accessible and user-friendly. The exact thing reflects in your content as well.

I hope these 10 Instagram trends help to shape your content strategy in 2021 and the future. Utilize every available feature and trend on the platform to grow your brand business in the crowded network.